"Rap is rhythmic chanting, and the mantra is rhythmic chanting. The only difference between them is that hearing the name of Krishna purifies you," says Pavlov. "It purifies everything around it: the animals, the trees, the people.

"So just by listening to MD&C Pavlov, you're getting some purification!" he says with a happy grin. And really, who can say that about the Top 40?